What's new in Gyeongju
Golden City, Gyeongju
New wind of an agricultural brand product 「Gyeongju ESAGEUM」
- Name
- 관리자
- Date
- 2014-01-24
< Selected as an excellent brand in agriculture and a special local product of Korea in 2014 >
『ESAGEUM』, a representative brand of Gyeongju, is skyrocketing as the new hope among agricultural brand products.
『ESAGEUM』 was selected as an excellent brand in agricultural and special local products of Korea in 2014 by Dong-A Ilbo and sponsored by government ministries (Ministry of Security and Public Administration, Ministry of Culture, Sports and Tourism, Ministry of Agriculture, Food and Rural Affairs).
‘ESAGEUM’ understood the customer's propensity to consume by integrating the brands jumbled up together in the Gyeongju area and held a dominant position in external competitiveness through up-scaling and standardizing the supply. 'ESAGEUM' is becoming a new luxury co-brand with national awareness, not only in the capital area.
Since entire quantity of co-brand 『ESAGEUM』 is being shipped through Gyeongju Agricultural products Processing Center (APC), it has shown eye-opening growth by securing the consumer confidence and the hypermart market in Korea in a short time through strict selection and shipment, and growing into a new hope of Gyeongju agriculture against the backdrop of distribution activation of Gyeongju agricultural products and the opening of world markets such as the recent FTAs.
Especially, 『Gyeongju Agricultural products Processing Center』 only handles 『ESAGEUM』 a brand which is a local top quality eco-friendly agricultural product, and they are securing the internal and external customer confidence and expanding the transaction bargaining power of 『ESAGEUM』 brand through the highest level of quality management and an aggressive marketing strategy.
As a result of these efforts, it was selected as the best organization from a national evaluation and awarded from evaluation of operation held by Ministry of Agriculture, Food and Rural Affairs and National Agricultural Cooperative Federation on 4 consecutive occasions--it is becoming an exemplary case of benchmarking for the national and local governments.
『ESAGEUM』 was selected as an excellent brand in agricultural and special local products of Korea in 2014 by Dong-A Ilbo and sponsored by government ministries (Ministry of Security and Public Administration, Ministry of Culture, Sports and Tourism, Ministry of Agriculture, Food and Rural Affairs).
‘ESAGEUM’ understood the customer's propensity to consume by integrating the brands jumbled up together in the Gyeongju area and held a dominant position in external competitiveness through up-scaling and standardizing the supply. 'ESAGEUM' is becoming a new luxury co-brand with national awareness, not only in the capital area.
Since entire quantity of co-brand 『ESAGEUM』 is being shipped through Gyeongju Agricultural products Processing Center (APC), it has shown eye-opening growth by securing the consumer confidence and the hypermart market in Korea in a short time through strict selection and shipment, and growing into a new hope of Gyeongju agriculture against the backdrop of distribution activation of Gyeongju agricultural products and the opening of world markets such as the recent FTAs.
Especially, 『Gyeongju Agricultural products Processing Center』 only handles 『ESAGEUM』 a brand which is a local top quality eco-friendly agricultural product, and they are securing the internal and external customer confidence and expanding the transaction bargaining power of 『ESAGEUM』 brand through the highest level of quality management and an aggressive marketing strategy.
As a result of these efforts, it was selected as the best organization from a national evaluation and awarded from evaluation of operation held by Ministry of Agriculture, Food and Rural Affairs and National Agricultural Cooperative Federation on 4 consecutive occasions--it is becoming an exemplary case of benchmarking for the national and local governments.
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